As a sophomore, I noticed that there was a significant lack of representation from non-technical majors in the entrepreneurial circles at Brown and RISD. Realizing that this was a major problem, I started a makeathon from scratch in six weeks that brought together technical and non-technical majors to create a venture concept in 10 hours. Website
Given the six week timeline, my co-founder and I had move fast and be super scrappy. This meant we had to start almost all aspects of conference planning from the get-go from finding speakers to promoting the event.
Here’s an (pseudo) accurate chart of my stress levels 📈
We spent the first week laying the groundwork which went fairly smoothly outside of actually locking down a suitable space. Trusting our ability to make things work out in the end, we moved forward.
Working with the Marketing+Design team at Brown EP (Entrepreneurship Program), we defined our marketing strategy and the visual identity for the conference.
Finding a space to host the event proved to be harder than we thought and it wasn’t until the third week that we were able to find a space for the event. With 3 weeks until the event, we blasted our marketing materials across half of Rhode Island (slight exaggeration).
Soon after, we confirmed our two keynote speakers -- Aaron Easaw, the youngest VC in the world, and Rory O’Reilly, Thiel Fellow and founder of Gifs.com.
Things started to fall into place after that with people signing up en masse, mentors replying back to volunteer their time, our requests for catering and furnishing being approved.
Most importantly, our Snapchat filter was approved. 👻
© Albert Dong, 2019. All Rights Reserved.